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May 09, 2008
The Joys of Producing Advertising Copy
After a few recent conversations, after hearing about some others, and after recently reading a few highly questionable local media pieces, I am prompted to write...
One would think, with my varied background, that the idea of producing long-form advertising copy would not appeal to me. Over the last few months, however, I have learned that this is not the case. Quite the opposite, really.
You see, I know I'm trying to sell something. The client wants me to help them sell something. The reader is (at least mildly) interested in buying something. Or they can completely disregard my message if they're not. As long as the copy I produce is not libelous or slanderous or inaccurate or otherwise disingenuous, the free market takes over and the product/service/organization and my accompanying message about it are forced to live or die on their own. And I am perfectly happy with that. Because it's honest.
On the flip side, producing copy that calls itself "objective" -- or at least acting like the copy that's being produced is worthy of being considered "objective" -- and then using that same copy to sell or benefit from a cause/organization/product/idea/event, is, well, dishonest.
I'll stop there. I don't want to ruin anybody's day.
Quickies | By colrus | 12:12 AM
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