I've decided to strike out on my own. This seems the most practical way to facilitate pioneering, and honestly, I'm tired of the current daily grind. I'm hoping that by the first week in May I'll be positioned to make the leap. To start with, though, I need a good company name, and I'm open to suggestions. I would like the .com domain name if possible, so uniqueness is important. Naturally, I would like it to meet the following impossible criteria:
1. Short
2. Easy to remember
3. Apropos to my services
4. Sounds cool
5. Not corny
What are my services? I'd like to keep it broad, but focused on office workflow automation and fairly small-scale .Net application development. Target market? I initially envisioned small to medium size businesses that don't have their own IT staff, but I've readjusted to include larger companies that have IT support but not in-house application development. My sales pitch will focus on providing improved and intelligent use of existing infrastructure to increase efficiency and enhance data usability and accessibility. Such grandiose language will be accompanied by several specific examples demonstrating what I'm talking about. Although I really enjoy interface design, I'm going to focus more on simple things that can be done using MS-Office automation, such as automating the population of Outlook's task list and calendar by linking to their workflow app, or generating Excel reports that combine data from their contact management software and accounting system to provide better market analysis, yada yada yada. You get the idea.
So what should I call it?
Posted by dan at March 7, 2004 04:49 PM | TrackBackWhatever the name is, it needs to have 'consulting' after it. Anything sounds better and more professional with 'consulting' after it. "Two-bit Consulting, Inc.", or "MacroSpread Consulting, LLC". You get the idea.
Posted by: James at March 7, 2004 06:32 PMHit-And-Run Consulting...
I'd offer my companies name, but I may want to start it up again.
What you decide to name it comes down to what market you are targeting. For instance if you were targeting the home user market (Yes I know your not) you want to make sure that what you do is included in the name. If your name is unimportant and your customers will come based on repuation. A more ambiguous name can be used.
To illustrate, I choose to just use my own name Jackson J. Payer, III, Technical Consultant. My business card is very sharp simple, vertical in style and has a most professional impact. By saying nothing, my business card says if you don’t already know what I do you probably can’t afford my professional services.
Whereas in the case of my retail business, my card focused on my business, with a little computer logo, Visa, MasterCard, insignia, etc. It also included a brief synopsis of what I do.
Just my two cents worth...