BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to sample a new discount item - Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with E&J; Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range. "While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine", said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. "There is wine in a box that people are willing to buy," she said. "The right name is important."
The top 15 suggested names for Wal-Mart Wine:
Box O' Grapes
Chateau Traileur Doublewide
White Trashfindel
Big Red Gulp
Grape Expectations
Domaine Wal-Mart "Merde du Pays"
NASCARbernet
Chef Boyardeaux
Peanut Noir
Blue Light Special Nun
Chateau Des Moines
Martha Stewart's Sour Grapes
I Can't Believe It's Not Vinegar!
World Championship Wriesling
Nasti Spumante
Others?
Posted by colrus at July 7, 2004 02:38 PM | TrackBackMan, that's awkward! Wal-Mart's own wine... We don't have Wal-Mart here, in Slovakia, but Tesco. They also sell 'their' wine. Dude! I don't know what they make it from, but it tastes like distilled bread. Play it safe!
Posted by: Jano at July 7, 2004 02:49 PMCabernet Save!-ignon
Posted by: mesh at July 7, 2004 04:19 PMPeanut...that's funny. What about Old Fart's Retarded Hillbilly 1/2 Cousin....a Syrah/Grenache blend. Or Old Fart's Wife's Fat Sister...a full-bodied Malbec ideal with red meat or pasta...she won't tell if you don't.
BTW, I wouldn't pay $6 - $8 for a box or bottle of the Wal-Mart vino. Aside from drinking it, half the fun of wine if discovering a great new label at the $4 - $6 range and enjoying it (or stocking up) before the price shoots up to double digits.
Posted by: Gary Carter for Congress at July 7, 2004 05:17 PMMyhairpez...
A Spanish wine...or possibly Greek.
Posted by: Gary Carter for Congress at July 7, 2004 05:31 PMThey've got Sam's Sodas, so how about "Sampipple", "Sam-pale" or "Sam Perignon". Or just keep it regional and call it "Arkansauce"
Posted by: Chuck at July 7, 2004 09:45 PMWill they have twist-off caps?
"Martlot", "Samgria", "Grand Mullet" (pronounced: "mull-ay"), or perhaps "Charles Shaw"
Posted by: Stephan at July 8, 2004 12:29 AM