I am a marketer's dream. I will buy just about anything that has the words "new and improved" printed on it in a bold color. I love sleek packaging: *aerodynamic* is a good quality in a bottle of dish soap, right? A quality toothbrush must have at least 5 different colors of plastic and/or rubber to be effective. The bristles should slant in every possible direction. My eyelashes can double in length *and* be 3 times as thick...and they're not just black, they're "blackest black." My bathroom is cleaner, my car is shinier, my clothes are whiter, and not a germ could survive in my kitchen. The products I buy are not just new...they're better than any human ever dreamed possible.
That being said, I bought a ridiculous new product yesterday. I mean, really: can toothpaste possible get any better? I bought Aquafresh
Extreme Clean Triple Protection Fluoride Toothpaste. This toothpaste is extreme! We're talking ESPN2 extreme clean. The most interesting feature of this toothpaste is it's dynamic foaming action. Aquafresh does not mess around when it comes to foaming. You'll be foaming at the mouth like Old Yeller. While I usually walk around a bit while I'm brushing my teeth, with this stuff, I couldn't get 3 steps away from the sink without needing to spit again. I actually had to change clothes this morning because I stepped too far from the sink and I couldn't stop the foaming action. It was out of control!
I guess I need to be more discriminating when it comes to purchasing household products. Just because I need more toothpaste, does not mean I need orange and white striped, super-dynamo toothpaste. I will not be a sucker, I will not be a sucker, I will not.....but the package was so shiny. I couldn't resist.